Award-winning business strategist Dr. Alice Gordon Holloway serves as Interim Director of the Entrepreneurship Center for Growth and Excellence, Birminghamʼs central hub connecting entrepreneurs and small business owners with data-driven resources, partnerships, and expertise. A six-time serial entrepreneur, quantitative business researcher, and experienced ecosystem convener, Dr. Holloway brings boardroom leadership, academic insight, and a strong record of building strategic collaborations to advance Birminghamʼs entrepreneurial ecosystem.

Her experience spans the electric utility and nuclear energy industries, transportation, airport authorities, higher education, supplier and vendor management, external relations, and risk management. She has held management roles with Alabama Power Company and Southern Company, where she led supplier diversity initiatives supporting $500 million in annual spending and served as a corporate spokeswoman on regulatory, environmental, and economic issues.

Dr. Holloway also serves as an Adjunct Instructor at the University of Alabama, applying research and practical strategy across entrepreneurship, competitive strategy, minority and women business development, and emerging artificial intelligence technologies. Her research and consulting work includes macro entrepreneurship, organizational threats, and competitive strategy. She serves on the board of the California-based Navigator Lighthouse Foundation and on the University of Alabama Board of Visitors for the Office of Teaching Innovation and Digital Education. She is also a member of Alpha Kappa Alpha Sorority, Incorporated.